It was a great day for research in motion, such as the company just several BlackBerry 7 devices presented and they should land on a support in your area within weeks (hopefully). These devices sport blinged hardware and an updated operating system but these are enough to compete against such as Apple, HTC, Samsung and other cell phone manufacturers RIM help?
Let's take a look on the hardware like RIM, the BlackBerry bold 9900 9930, torch is 9810, torch of 9850 and 9860 showing off (I understand the Naming Convention but hate it anyway). The company said, which together with BlackBerry-7, "Any Smartphone features a number of high-performance hardware improvements, including a 1.2 GHz processor, HD video recording, high resolution 24-bit graphics and advanced sensors the new augmented reality applications such as such as Wikitude, which can be seamlessly integrated with BBM 6." It is calling the new OS a "performance-based platform."
I've played with the bold 9900 and Simons rapidly to Toronto today are new devices evening with BlackBerry enthusiasts and the. Overall, I found a beautiful piece of hardware with well but not ur-hardware the new bold. When the original torch came out, RIM who said that the speeds and feeds absolutely the entire experience to role not.
I agree with this statement but also believe it is to say, that better hardware to better experience can lead not disingenuous. RIM on bleeding or cutting edge with its new devices, although not the BlackBerry 7 devices enough PS, Pack to keep hard fans satisfied. In any case, a 7-BlackBerry are a major upgrade from previous BlackBerry smartphones.
But to keep a shrinking user base happy enough for RIM is successful? A survey found that 67 percent of current BlackBerry owners want to change to the next iPhone. Yes, you can dispute the methodology of this study, but this is definitely not a good sign for RIM. What's more worrying is that none of these new devices appear, as they will bring in new users.
It's not really a hardware problem, but it is the software and the apps. When I hear RIM crowing about the new direction of the BlackBerry-7, I think "it should have always been a performance driven platform?" I suppose you could say, BlackBerry has been built driven on a communication platform, but a sexy phone, which can run the latest and greatest applications to users, and I see BlackBerry 7 move the needle for developers. Yes, the social features of BBM 6 could make for some interesting applications, but developers interest is steadily and RIM future platform strategy looks like a mess.
So, you're a developer and you're going to develop for RIM. It will be of course me not your first choice, if you, because Apple has paid billions for developers and Android is owned as a weed grow in a specialized market. But let us say that you a original, create innovative applications for BlackBerry - go for the "Performance-driven" BlackBerry-7, or perhaps more robust QNX create, even if it has a minuscule base, but you know that it is finally RIM Smartphone platform.
The other option is, simply create a really good Android app and hope that it will run also on the BlackBerry Android emulator on QNX. It probably will be as good by the emulator, but they are less development cost risk, by most popular with the platform and all you get from BlackBerry would be gravy. Which way most think talented developers would take? This is a bit in baseball, but it is composed of consumers at a low level because real people love apps and want the latest and best on their devices.
The hardware and software sides RIM should have not much of a chance is displayed and this one has steady approach already as catastrophic. I do not expect RIM to a dime can activate, like these devices and software in the works for years have been. My previous discussions with the company still instilled not trust that the long-term decisions in the modern Smartphone landscape, to compete better has made it necessary.
Okay, have my say, now, let us know what you think in the comments.
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